Month: April 2020

Marketers Need AI, and AI Needs Marketers

AI-powered automation has begun taking over some of the most grueling elements of contemporary marketing and content authoring at scale. Still, AI isn’t a marketing silver bullet–but marketers can’t afford to ignore its already evident potential. Read the full article at MarketingProfs Source link

B2B Direct Mail for Marketing and Sales [Infographic]

Particularly in ABM, offline engagement tactics–such as B2B direct mail–can make an impression and differentiate you from your competition. When, post-pandemic, businesses reopen their offices, B2B organizations should give direct mail a serious look. Read the full article at MarketingProfs Source link