The 4Ps of Marketing Amid COVID-19: Strategy Reassessment and Adjustment



Marketing strategies were not conceived with disruptions like coronavirus in mind. For many organizations, COVID-19 has turned the 4Ps–product, place, price, and promotion–into 4Cs: confusion, calamity, chaos, and complexity. That means we must reassess and adjust the 4Ps. Read the full article at MarketingProfs



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